The challenge
Locating international and adventure-seeking travelers online is difficult in such a fragmented marketplace, and has become increasingly difficult as gas prices soar and air travel declines. This major carrier wanted to locate prospective travelers in a cost-effective, scalable way in order to justify online spending.
Background
This commercial airline specializes in international travel throughout the Pacific Rim. The company wanted to reach travelers online for their global tourism campaign.
Measurement
- Target Cost per ticket purchase: $150
- Visits to promotional landing page
Results
The AdBrite Re-Targeting pixel greatly reduced the average Cost Per Acquisition in the U.S.
Cost Per Acquisition (CPA):
Approach
- Banner Ad Campaign across AdBrite Network (Standard IAB sizes)
- Targeting and Re-Targeting on Sports, Travel, Men’s and Women’s Lifestyle sites
- Targeting male and female users earning $74,000/year or more
- AdBrite account manager optimizing campaign by the rate of earnings to ad placement
- Sample sites: Huffington Post, Digg, Earthlink.net, eBay, Boston.com
- AdBrite Re-Targeting pixel in place to reach users previously engaged with the airline’s web site
